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The year after, most Swiss retailers launched special offers during the Black Friday Week. It is estimated that customers spent around million Swiss Francs on Black Friday In recent years, Singles Day got more and more important in Switzerland. This shopping day could replace Black Friday as the most important shopping day in Switzerland in .
In recent years, Black Friday has been promoted in Australia by in-store and online retailers. Twitter users had to use the hashtag osublackfriday and it allowed them to follow along and tweet favourite deals and discounts from stores. Purchasing online gave customers free shipping and free iTunes gift cards with every purchase.
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In addition to this, numerous stores in the country run Black Friday promotions in-store and online throughout the country. Black Friday started picking up in New Zealand around In Norway , Black Friday started as a publicity stunt campaign back in to increase the sales to the shopping mall Norwegian Outlet.
Since the introduction, it has been promoted every year in a larger and growing market all over the country. During its first year, it was believed to have attracted an inflow of about 35, regional tourists according to the government's immigration census. Over its first hour run on November 28, , more than 1. There has been growing interest for Black Friday in Poland as well. In , Spain joined with some small retailers. The celebration became more famous year by year, until the big retailers grew. In the Netherlands , Black Friday was seriously introduced in Some years before, there were already a number of large and small retailers that used Black Friday in their marketing.
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However, with a total of 35 participating stores, can be considered the year in which Black Friday started in the Netherlands due to more widespread support of large retailers. The popularity of Black Friday has grown rapidly in the Netherlands. The number of participating stores has increased to over during the Black Friday period of For the edition, shops joined the largest black Friday platform in the Netherlands.
Black Friday in Belgium is seriously marketed by retailers since Especially online shops have broke sales records during the last edition of Black Friday, which provides a base for further growth of popularity of Black Friday in Belgium. After , Black Friday in Belgium has grown strongly. The participating shops have increased to over 70 during the Black Friday period of During Black Friday , a total of participating stores were measured in Belgium. In , Black Friday became widely popular in Latvia.
There was even a Black week and Black weekend sales in shopping centres. Black Friday has been increasingly adopted by stores in Brazil since ,  although not without its share of inflated prices and other scams, especially in its earlier years, earning the nickname " Black Fraude "  Black Fraud or also " Black Furadei ", which comes from the slang word " furada ", meaning a "jam" or tough situation, usually involving money. It is also common to hear Brazilian people say that prices on Brazilian Black Friday are "half of the double".
However, currently, the term "Black Friday" has become so popular in the country that stores have been under closer scrutiny from consumers and cases of known scams have been reduced greatly. Despite frequent attempts to control the crowds of shoppers, minor injuries are common among the crowds, usually as a result of being pushed or thrown to the ground in small stampedes. While most injuries remain minor, serious injuries and even deliberate violence have taken place on some Black Fridays.
In , a crowd of approximately 2, shoppers in Valley Stream, New York , waited outside for the am opening of the local Wal-Mart. As opening time approached, the crowd grew anxious and when the doors were opened, the crowd pushed forward, breaking the door down, and a year-old employee was trampled to death.
The shoppers did not appear concerned with the victim's fate, expressing refusal to halt their stampede when other employees attempted to intervene and help the injured employee, complaining that they had been waiting in the cold and were not willing to wait any longer. Shoppers had begun assembling as early as PM the evening before. Even when police arrived and attempted to render aid to the injured man, shoppers continued to pour in, shoving and pushing the officers as they made their way into the store.
Several other people incurred minor injuries, including a pregnant woman who had to be taken to the hospital.
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During Black Friday , a Madison, Wisconsin woman was arrested outside of a Toys 'R' Us store after cutting in line , and threatening to shoot other shoppers who tried to object. A Toys for Tots volunteer in Georgia was stabbed by a shoplifter. An Indianapolis woman was arrested after causing a disturbance by arguing with other Wal-Mart shoppers. She had been asked to leave the store, but refused. A man was arrested at a Florida Wal-Mart on drug and weapons charges after other shoppers waiting in line for the store to open noticed that he was carrying a handgun and reported the matter to police.
He was discovered to also be carrying two knives and a pepper spray grenade. A man in Buffalo, New York , was trampled when doors opened at a Target store and unruly shoppers rushed in, in an episode reminiscent of the deadly Wal-Mart stampede. On Black Friday , a woman at a Porter Ranch , California Walmart used pepper spray on fellow shoppers, causing minor injuries to a reported 20 people who had been waiting hours for the store to open.
The incident started as people waited in line for the newly discounted Xbox A witness said a woman with two children in tow became upset with the way people were pushing in line. The witness said she pulled out pepper spray and sprayed the other people in line. Another account stated: "The store had brought out a crate of discounted Xbox s, and a crowd had formed to wait for the unwrapping, when the woman began spraying people 'in order to get an advantage,' according to the police.
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A 61 year old pharmacist collapsed and was left for dead by shoppers while being trampled and passed by a stampede. He died soon after from his injuries. On Black Friday , two people were shot outside a Wal-Mart in Tallahassee, Florida , during a dispute over a parking space. On Black Friday in , a person in Las Vegas who was carrying a big-screen TV home from a Target store on Thanksgiving was shot in the leg as he tried to wrestle the item back from a robber who had just stolen it from him at gunpoint. In Romeoville IL, a police officer shot a suspected shoplifter driving a car that was dragging a fellow officer at a Kohl's department store.
The suspect and the dragged officer were treated for shoulder injuries. Three people were arrested. In , year-old Demond Cottman was shot and killed around 1 a.
Friday morning outside a Macy's store in New Jersey. The shooter fired multiple shots, leaving an SUV covered in bullet holes, but the motives remain unclear. Cottman's year-old brother was also injured. Derrick Blackburn, 19, was later arrested for unlawful possession of a weapon. Some online stores invest a lot of money in promotional campaigns to generate more sales and drive traffic to their stores. However, they often forget about the high loads their sites are going to experience.
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According to Retail Gazette, "A number of major retailers' websites went down as they failed to cope with the surge in Black Friday traffic in This just highlights that some retailers have not taken the necessary steps to prepare for Black Friday. Failing to prepare for peak can cause poor performance, site downtime, and ultimately lost revenue for retailers". Moreover, The Veeam Availability Report shows that "Unplanned downtime costs organisations around the world an average of Rm annually, up from the Rm of the previous year". Some websites offer information about day-after-Thanksgiving specials up to a month in advance.
The text listings of items and prices are usually accompanied by pictures of the actual ad circulars.
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These are either leaked by insiders or intentionally released by large retailers to give consumers insight and allow them time to plan. In recent years, some retailers including Walmart , Target , OfficeMax , Big Lots , and Staples have claimed that the advertisements they send in advance of Black Friday and the prices included in those advertisements are copyrighted and are trade secrets. Some of these retailers have used the take-down system of the Digital Millennium Copyright Act as a means to remove the offending price listings. This policy may come from the fear that competitors will slash prices, and shoppers may comparison shop.
The actual validity of the claim that prices form a protected work of authorship is uncertain as the prices themselves though not the advertisements might be considered a fact in which case they would not receive the same level of protection as a copyrighted work. While some sites have complied with the requests, others have either ignored the threats or simply continued to post the information under the name of a similar-sounding fictional retailer.